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How to Use This Guide

This mini dashboard is designed to help you confidently respond to client pricing objections — without freezing, discounting, or second-guessing your value.

Here you’ll find:

📨 A customizable email script to respond to pricing objections like a pro

🤝 A quick-reference objection-handling guide with solution tags, mindset cues, and confident closes

⛔ A compact warning guide on what not to say when clients push back on your rates — and why it matters

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Email Script

Hi _______ [Client Name],

Totally understand the budget concern - and appreciate you sharing that.

In full transparency, our pricing is carefully optimized for the level of expertise, time, and creative work that goes into our process - plus the full licensing rights included in the rate.

That said, I’d love to find a way forward that works for both of us.

👉 Choose a solution from the Objections Handling Guide below

👉 If none of those apply, feel free to wrap with a softer close like:

Best,

________ [Your Name]

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Want to take this even further?

Check out The Game Plan 🏁 - our signature, completely self-paced creative business education program.

The Game Plan is our step-by-step system we built from over a decade of running Knotably Studio and producing campaigns for brands like Olipop, Harry’s, Parachute, Perfect Bar and Liquid IV. Now it’s yours!

👇

**https://www.knotablycreativehouse.com/the-master-kit**

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What Not to Say When a Client Says “It’s Too Expensive”

Creatives often default to defense mode when pricing objections come up. Here’s what to avoid:

❌ “I can offer a discount if that helps!”

Undermines your value and opens the door to more haggling.

❌ “What’s your budget?” (without clarity)

You risk anchoring to a much lower number before explaining your value.

❌ “I totally understand — just let me know if things change!”

Passive. You’ve now left the door open… and walked away from it.

❌ “Okay, I can do it for $___ instead.”

A price drop without a scope change = you just trained them to expect discounts.

✅ Instead, stay calm, stay clear, and reframe the conversation using the Objections Handling Guide below 👇

You can hold your rate and show flexibility — without selling yourself short.

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Objections Handling Guide